According to a study by the PPAI (Promotional Products Association International), nearly 10 out of every 10 consumers will go out of their way to pick up a promotional product. A survey revealed that 69% of respondents would purchase a promotional product if it was valuable to them. A further 23% of respondents said that they would buy a promotional product regardless its value.
Promotional products not only spread awareness about a brand, but they also help increase sales and generate new sales leads. They are also a great tool to increase tradeshow attendance and improve the brand image when participating in social causes such as the Breast Cancer Awareness Month. Many consumers will keep their promotional products to help them remember your brand. This is a fact that more companies are realizing and turning to promotional products to increase brand awareness.
Promotional products, unlike video advertisements, leave a lasting impression on consumers. In fact, 72% of customers believe that a promotional product’s quality matches a company’s reputation. Similarly, 85% of customers will remember the advertiser that gave them a shirt. Furthermore, 53% customers who received promotional products are likely to use them at least once per week.
Positive impact of promotional products on employee morale
Personalized promotional products are one of the best ways for employees to feel happier. These products can be used to promote the brand and build pride in the workplace. Promotional merchandise is also a great way to increase sales and brand loyalty. Personalized items with your company’s logo are great ways to increase employee pride.
Organizational success is dependent on employee morale. Research has shown that employees can be motivated by having fun, giving feedback, and being praised at company meetings. According to one study, empowering employees was the key element in improving morale.
Brand awareness is affected by promotional products
One of the most effective ways to increase brand awareness is through promotional products. These products can be in many forms, including pens, backpacks, and face covers. Promotional products with your company logo are more memorable than generic products and can help build customer loyalty. There are many ways you can incorporate promotional products into your marketing campaign. You should also consider the preferences of your customers.
Businesses have used promotional items to promote their brands for many years. This strategy has many benefits and is supported by ample data. For example, 76% of consumers recall a brand name that is based on a promotional product, compared to 51% for print ads and 27% online ads.